Purpose Strength Model
Promoting organizations
for purpose
Purpose
strength
model
Promoting organizations
for purpose
Purpose Strength Model
Strength of purpose
measurement model.
Purpose Strength Model® is born from the collaboration between the Chair of Mission-Driven Management and Corporate Purpose at UIC Barcelona, the University of Navarra, the DPMC Foundation, and Corporate Excellence – Centre for Reputation Institute with the purpose of generating knowledge based on empirical evidence about the relationship between variables that influence the development of purpose.
Purpose Strength Model
Modelo de la medición
de la fortaleza
measurement model.
Purpose Strength Model® is born from the collaboration between the Chair of Mission-Driven Management and Corporate Purpose at UIC Barcelona, the University of Navarra, the DPMC Foundation, and Corporate Excellence – Centre for Reputation Institute with the purpose of generating knowledge based on empirical evidence about the relationship between variables that influence the development of purpose.
Purpose Strength Model® has been developed by professors Álvaro Lleó (Tecnun), Carlos Rey (DPMC-UIC Barcelona) y Nuria Chinchilla (IESE)
Research on
purpose
Purpose Strength Model® was created as a result of the Measuring Purpose Strength R+D project which surveyed 1500 employees and 350 managers from 20 companies in 4 different countries. The model aims to delve into how organizations develop a strong sense of purpose and establish an international standard measurement program in this field of knowledge. The measurement model has been developed by professors Alvaro Lleó (Tecnun). Carlos Rey (UIC) and Nuria Chinchilla (lESE) with the support and collaboration of the Chair of Mission Management of UIC Barcelona, the company DPMC and Corporate Excellence – Centre.far Reputation Leadership.
The measurement model has been developed by professors Alvaro Lleó (Tecnun). Carlos Rey (UIC) and Nuria Chinchilla (lESE) with the support and collaboration of the Chair of Mission Management of UIC Barcelona, the company DPMC and Corporate Excellence – Centre.far Reputation Leadership.
Reesearch
on purpose.
purpose
Purpose Strength Model® was created as a result of the Measuring Purpose Strength R+D project which surveyed 1500 employees and 350 managers from 20 companies in 4 different countries. The model aims to delve into how organizations develop a strong sense of purpose and establish an international standard measurement program in this field of knowledge. The measurement model has been developed by professors Alvaro Lleó (Tecnun). Carlos Rey (UIC) and Nuria Chinchilla (lESE) with the support and collaboration of the Chair of Mission Management of UIC Barcelona, the company DPMC and Corporate Excellence – Centre.far Reputation Leadership.
The measurement model has been developed by professors Alvaro Lleó (Tecnun). Carlos Rey (UIC) and Nuria Chinchilla (lESE) with the support and collaboration of the Chair of Mission Management of UIC Barcelona, the company DPMC and Corporate Excellence – Centre.far Reputation Leadership.
What do we offer?
Through this model, we offer a complete evaluation and a diagnostic report to initiate a process of transformation towards an organization with a strong sense of purpose.
We take the organization’s pulse by surveyingby surveying managers and workers, ensuring that their responses remain anonymous and confidential.
We diagnose the extent to which employees have internalized the company’s purposecomparing the information coming from managers and employees and seeing how it matches up with similar companies.
We design a customized action plan to start a process to transform your company into a purpose-driven organization.
9 of 10 workers would be willing to win less money for more meaningful work (Achor et al., «9 Out of 10 People Are Willing to Earn Less Money to Do More-Meaningful Work», Harvard Business Review, 2018)
People connected with their purpose in their careers achieve higher income, wealth, leadership effectiveness (+63%), professional fulfillment (+64%), learning (2x), engagement (4x), and productivity (+175%). (http://scienceofpurpose.org/)
To enhance trust… more than 75% of companies think that CEOs should clarify the organization’s purpose and vision (Edelman, Edelman Trust Barometer, 2018)
70% of managers say that having a solid purpose is key to naviating VUCA environments (Beacon Institute, The State of the debate on purpose in work, 2016)
Companies that align with their purpose have a positive impact on their profits: $9.1k per person per year, as well as higher margins, associated with a 30% increase in innovative capacity. así como márgenes más altos, asociados a un 30% más de capacidad innovadora. (http://scienceofpurpose.org/)
Purpose-driven organizations increase customer loyalty by 52% (Beacon Institute, The State of the debate on purpose in work, 2016)
55% of global customers would be willing to pay more for a product that serves a higher purpose, and 73% of global consumers would switch to brands with a higher purpose.les pagarían más por un producto que responde a un propósito superior , y el 73% de los consumidores globales cambiarían a marcas con un propósito más elevado. (http://scienceofpurpose.org/)
Only 39% of managers think that their companies have clearly defined their purpose (Harvard Business Review & EY, The Business Case for Purpose, 2015)
Companies that align with their purpose achieve an equity value that surpasses the market by 15 to 1 and their industry peers by 12 to 1. (http://scienceofpurpose.org/)
The impact of having purpose-identified employees on commitment can be 73% (Lleó et al., «Measuring the Purpose Strength». En Rey, C. Purpose-Driven Organizations, 2019)
People working in purpose-driven companies achieve higher levels of seniority (+7.4 months), a higher Net Promoter Score (+47%), and maintain satisfying workplace relationships (+54%). (http://scienceofpurpose.org/)
The impact on benefits of having a purpose-focused organizational model can reach at 30% (Lleó et al., «Measuring the Purpose Strength». En Rey, C. Purpose-Driven Organizations, 2019)
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