Promoting Organizations for Purpose

Purpose Strength Model
STRENGTH OF PURPOSE MEASUREMENT MODEL

Purpose Strenght Mode® is a new measurement model created to evaluate, diagnose and enhance the generation of a shared purpose in organizations.
The model analyzes the levers we can use to create a purposeful organization, the extent to which employees have internalized purpose, the variables that accelerate or slow down internal tension and the impact all this has on an organization.

PURPOSE STRENGTH MODEL

Purpose Strength Model® has been developed by professors Álvaro Lleó (Tecnun), Carlos Rey (UIC Barcelona) and Nuria Chinchilla (IESE)

Purpose Strength Model® has been developed by professors Álvaro Lleó (Tecnun), Carlos Rey (UIC Barcelona) and Nuria Chinchilla (IESE)

Research on Purpose

Purpose Strength Model® was created as a result of the Measuring Purpose Strength R+D project which surveyed 1500 employees and 350 managers from 20 companies in 4 different countries. The model aims to delve into how organizations develop a strong sense of purpose and establish an international standard measurement program in this field of knowledge.

The measurement model has been developed by professors Alvaro Lleó (Tecnun).
Carlos Rey (UIC) and Nuria Chinchilla (lESE) with the support and collaboration of the Chair of Mission Management of UIC Barcelona, the company DPMC and Corporate Excellence – Centre.far Reputation Leadership.

WHAT DO WE OFFER?

Through this model, we offer a complete evaluation and a diagnostic report to initiate a process of transformation towards an organization with a strong sense of purpose.

Implementation method:
1

We take the organization’s pulse by surveying managers and workers, ensuring that their responses remain anonymous and confidential.

2

We diagnose the extent to which employees have internalized the company’s purpose, comparing the information coming from managers and employees and seeing how it matches up with similar companies.

3

We design a customized action plan to start a process to transform your company into a purpose-driven organization.

The importance of the purpose

9 of 10 workers would be willing to win less money for more meaningful work (Achor et al., «9 Out of 70 People Are Willing to Earn Less Money to Do More-Meaningful Work», Harvard Business Review, 2078)

To enhance trust… more than 75% of companies think that CEOs should clarify the organization’s purpose and vision (Edelman, Edelman Trust Barometer, 2018)

70% of managers say that having a sole purpose is key to being able to navigate in VUCA environments (Beacon Institute, The State of the debate on purpose in work, 2016)

Purposeful organizations increase customer loyalty by 52% (Beacon Institute, The State of the debate on purpose in work, 2016)

The impact of employees identified with the purpose on the commitment can be 73% (Lleó et al., «Measuring the Purpose Strength». En Rey, C. Purpose-Driven Organizations, 2019)

The impact on benefits of having a purpose-focused organizational model can reach at 30% (Lleó et al., «Measuring the Purpose Strength». En Rey, C. Purpose-Driven Organizations, 2019)