30 june 2020

The practice of strategy

“The practice of strategy”. In this article, the authors, Carlos Rey and Joan E.Ricart, view strategy as a discipline that harmonizes business model innovation with company principles and simultaneously meets the requirements of market demands.

30 june 2020

When the purpose fails

“When the purpose fails”, article in Spanish by Nuria Chichilla, Nuno Pitta and Rudi Loossens in which one tries to answer the questions: Why is it important to define a purpose well? and What incidents lead to a clear failure of purpose? The article is part of the Harvard Deusto Business Review magazine, number 300, May 2020 (www.havard-deusto.com)





“En busca de la misión”
Cardona, Pablo | Rey, Carlos

En busca de la misión

“Sentido del propósito”
Rey, Carlos | Almandoz, John

Sentido del propósito