30 june 2020

The practice of strategy

“The practice of strategy”. In this article, the authors, Carlos Rey and Joan E.Ricart, view strategy as a discipline that harmonizes business model innovation with company principles and simultaneously meets the requirements of market demands.

Autores

Fecha

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Editorial

“En busca de la misión”
Cardona, Pablo | Rey, Carlos

En busca de la misión

“Sentido del propósito”
Rey, Carlos | Almandoz, John

Sentido del propósito