In less than two minutes we explain why UNITY is key to success of high-performance teams and how we connect people with the company’s strategy through the purpose.

Three years ago, in the article “Strategising for the Future” of The European Business Review with IESE professor Joan Enric Ricart, we theorized about a future increase of uncertainty and malleability of markets. What we didn’t know is that this “future” would be the today’s “present”. Covid-19 crisis has dramatically increased the forces of change […]

We compile in an article the thoughts that we have published on LinkedIn during April about the management of the purpose in times of crisis. Feedback received encourages us to stay focused on purpose as a long-term strategy and to use purpose to motivate and to focus our organization. Hopefully, you like it and it […]

Semillas Fito is a multinational company present in more than 70 countries that have been practising the Management by Missions methodology for years. Eduard Fitó is also the president of the ISF, the most significant association of the seed sector at a global level. What consequences have had the model among the collaborators? In order […]

Funderia Condals, S.A. is a family business that exports the 96% of its sales, with factories in Catalonia and Slovakia, and started applying the Management by Missions on the company in 2016. How has your relationship with the collaborators changed after applying this model? Antoni Puigmal explains that this model generated a great impact on […]

For some weeks, lots of companies have seen themselves in the position to completely or partially shut down all their activity. only some of them have increased the volume of their operations due to their relationship with the healthcare, food industry, etc. dpmc beyond business has been part of an encounter with some companies that […]

He has worked as Executive Steering at Ficosa International and in the German multinational Hulsbeck und Fürst. What are the key ideas of the book “Purpose Driven Organizatons”? The book revolves around an idea. The purpose has three dimensions: knowledge, motivation and action, which we represent as head, heart and hands. The intention is to [...]

He has been a corporate governance manager at Pwc working directly with clients such as Novartis, Camper, Chevron Texaco, Sara Lee, Sony, Indukern Group, Ferrer and others. Former CEO of Dows Group, international electronics retail chain. How can we build a solid and differentiating purpose? What makes a purpose differentiator of any other is the [...]

“The mission has been implemented in my company, but I’m not seen any change, why? What went wrong? It has been effective?”. The following article aims to clarify these questions and explain how to do an effective implementation of the mission. Mission statements are an important tool for strategy implementation, but in many companies, there […]